Spa Website Launch

When our client came to us fresh out of school and ready to launch her spa business, we knew her digital foundation had to be strong from day one—not just visually, but technically too. We built a clean, mobile-optimized website with built-in appointment scheduling, online payment processing, a gallery, and a personal “About Me” page. But behind the visuals, we implemented a strategic SEO framework to ensure her business wouldn’t just exist online, but thrive there.

We started with foundational keyword research based on her services and local area. Then, we implemented on-page SEO practices such as proper heading structures, keyword-optimized service descriptions, and alt text for images. Each page was crafted to highlight her services in a way that Google could understand and customers could connect with. We also set up metadata, schema markup, and Google Search Console integration for long-term visibility and tracking.

Key Takeaway:

This project showed us just how crucial it is to build SEO into a business from the ground up. By baking in these elements early, we positioned her to grow organically, saving her marketing dollars down the line. Good SEO isn’t just an add-on—it’s a foundation for discoverability, credibility, and long-term digital success.